Recognise is a 3-4 week rapid delivery research & insight product that explores upfront, top-line understanding key to kick-starting an immersive review of your business direction. 
 
We explore across external or internal key factors to recognise and inform any redirection or change required:  

External key factors such as market landscape, trends, products/services, and if required, brand and communications. 

Internal key factors such as people, culture and engagement. 

Recognise...
External
Internal

External

Market Landscape Insight 

Market landscape analysis
Market assessment & trends mapping
Competitor auditing
Customer experience context

External

Brand & Customer Audit

Existing customer profile
Existing product/service offering
Key purchasing criteria
Channel & communications audit

Internal

People & Culture Insight

Cultural context 
Employee insight 
Behaviours insight 
Engagement analytics

External

Market Landscape Insight 

Market landscape analysis
Market assessment & trends mapping
Competitor auditing
Customer experience context

External

Brand & Customer Audit

Existing customer profile
Existing product/service offering
Key purchasing criteria
Channel & communications audit

Internal

People & Culture Insight

Cultural context 
Employee insight 
Behaviours insight 
Engagement analytics