Recognise is a 3-4 week rapid delivery research & insight product that explores upfront, top-line understanding key to kick-starting an immersive review of your business direction. We explore across external or internal key factors to recognise and inform any redirection or change required: External key factors such as market landscape, trends, products/services, and if required, brand and communications. Internal key factors such as people, culture and engagement.
External
Market Landscape Insight
Market landscape analysisMarket assessment & trends mappingCompetitor auditingCustomer experience context
Brand & Customer Audit
Existing customer profileExisting product/service offeringKey purchasing criteriaChannel & communications audit
Internal
People & Culture Insight
Cultural context Employee insight Behaviours insight Engagement analytics
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